IAA 2015

BMW

For MESO, Frankfurt, Ulrich took over creative direction for four major interactive exhibits on BMW's booth at the IAA 2015 - BMW Laserlight, CarbonCore, BMW eDrive and the interactive presentation of the new 7 Series on a large screenwall. Yellow Design, Cologne, was the lead agency. 


CLIENT
BMW

LEAD AGENCY
Yellow Design

AGENCY
MESO Digital Interiors

GRAPHICS & MOTIONDESIGN
Superblak

INTERACTION DESIGN
MESO Digital Interiors

PROGRAMMING
MESO Digital Interiors